Hero Up: Unleash Your Inner Hero and Make Life Epic

Unleash your inner hero and learn how to: 1. Build confidence and self-esteem 2. Improve your relationship and sex life 3. Find purpose and fulfillment in your life 4. Master your career


"I found this book to be funny, smart, honest, insightful and inspirational. Jim writes from the heart, and reading it is like having a conversation with a friend."
Jen Copyak
"Hero Up shows us that there are opportunities every day where we can be a hero in our own story. Looking back, I Heroed Up on a second date and ended up years later with an amazing wife! Hero Up lists out the ways that we all have that Hero inside of us, and are capable of being a Hero every day."
Justin Velthoen
INK Your Dreams
"Jim is a special breed in that he genuinely cares about others. I consider Jim to have had a significant impact on my personal growth and career"
Jonathan Davis
"A powerful, inspiring and instrumental guide to embrace your inner hero and how to actually take the next step into the life you want to lead. This book is full of useful insights and real-world practical tools to develop confidence and self-belief you need."
Dr. Emer Garry, PhD

What You'll Learn


Create a winning mindset, ignite your personal power and see what Tupac and Kobe Bryant can teach you about mental toughness


Learn the two most important questions to ask to make your relationship awesome & your sex life fantastic


Enjoy confidence on demand, create your personal highlight reel & own every room you walk into


Learn how to accelerate your career, pitch anything and start a business you love

Download a sample chapter of the book
‘How to Master Love, Sex & Relationships’

The Heroes inside Hero Up…

You won’t find the usual George Washington, Winston Churchill examples in Hero Up. Not because they’re not relevant, just because you’ve probably already heard them before. I went with an entirely different group including:

Rock Stars

Quotes and lessons from: The Doors, Tupac, Red Hot Chili Peppers, Stevie Ray Vaughn, Biggie, Jay-Z, Rush, etc

Dead guys & philosophers

Lessons from the great minds of: Marcus Aurelius, Seneca, Dale Carnegie, the Stoics, Thomas Jefferson, etc

Sports Gods

Quotes and lessons from: Tom Brady, Kobe Bryant, Bethany Hamilton, Muhammad Ali, Michael Jordan, Michael Phelps

Regular people

Quotes and lessons from everyday people like my Grandma, my friends & family, bands I’ve been in and people I’ve played sports with over the years